How do you as a reader know that the content a travel blogger is making is entirely independent, sponsored, or heavily influenced by free trips or financial incentives? The online space is rapidly evolving and for a long time was an unregulated wild west, leaving many creators to come up with their own guidelines… or not.
I recently asked can you trust foXnoMad, to answer how I go about things, though there’s no single approach for all travel bloggers. It’s one of the reasons Jessie Festa recently joined me on an episode of the foXnoMad Podcast to explain her approach and outline what some of the potential conflicts of interest can be for new creators.
In addition to her site Jessie On A Journey, Jessie runs Travel Blog Prosperity which guides bloggers on how to make their sites profitable and manage what happens when do that. There’s a lot to learn for creators but also consumers of travel content online, including a few lines we won’t cross.