?Gap, Orange, Currys, Hoover, Lufthansa, Panasonic, Royal Bank of Scotland, Tupperware, Zanussi. The list of brands that use the Swiss typeface – celebrating its 50th anniversary this year – would fill this page.
“It’s durable. It comes from natural design forms. It doesn’t have an expression of fashion. It has very clear lines and characters, it looks like a very serious typeface,” says Frank Wildenberg, managing director of Linotype, the German firm that owns the font.
Brought to you by the cow loving, rock throwing, speeding, Gucci hustling, Liechtenstein invading Swiss.