Odds are probably not, but you think so.

Today?s college students are more narcissistic and self-centered than their predecessors, according to a comprehensive new study by five psychologists who worry that the trend could be harmful to personal relationships and American society.

In fact even Oprah pointed this out a few weeks ago when she was explaining why she opened her school in South Africa rather than the US.

“I became so frustrated with visiting inner-city schools that I just stopped going. The sense that you need to learn just isn’t there,” she said. “If you ask the kids what they want or need, they will say an iPod or some sneakers. In South Africa, they don’t ask for money or toys. They ask for uniforms so they can go to school.”

…somehow I don’t think that is completely true.

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Are we now the “me” generation?

I don’t think it is the cool gadgets that are to blame but rather the privatization of human relationships. Much in the way that has happened in the business world and with Congress (damn lobbyists) more groups with fewer people (or individuals) can now wield more power than ever before in history.

In the sense that a blogger can become a celebrity (Perez Hilton for example) and people with money can convince our political leaders the importance or fringe issues we are now products ourselves. Resumes, Myspace pages, and email address are now our “brand” that we market at every opportunity.