Today is World No Tobacco Day, sponsored by the World Health Organization (WHO). In an effort to get people to stop smoking and using tobacco products every year themed day is set aside to make people aware of the dangers of smoking.

This year??s theme, “Smoke-Free Environments,” urges the public to go smoke-free which, according to WHO, is “the only effective measure to protect people from exposure to second-hand smoke (SHS) which has been classified as carcinogenic to humans. Going smokefree is the only answer as neither ventilation nor filtration can reduce exposure levels of tobacco smoke indoors to levels that are considered acceptable.”

Tobacco does kill a large number of people each year, but they’ve done a piss-poor job of managing their public relations and could improve. It’s an uphill battle for the WHO since smoking is so cool, even pictures of it are neat.

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